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Strategic Branding

A new brand, an existing brand, a merged brand, or a brand crossing markets and borders, brand strategy can help you to accumulate or unify brand equity. We offer:

Brand strategy:
- Brand model, incl. brand description, brand positioning, brand attributes, brand
  promise, etc.
- Brand/product naming
- Brand design: visual personality, visual language, visual identity, application, etc.

* Communication strategy:
- Revisit brand strategy for communication purpose
- Identify brand relationship with the branding audience
- Communication big idea
- Slogan creation
- Messaging
- Annual communication plan
- Communication channel
- Communication budget allocation

* Interactive branding:
- Touch point assessment
- Interactive strategy
- Annual interactive plan

Brand training:
- Internal training for the new brand strategy
- Internal training for visual identity management
- Internal training for brand management


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