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Strategic Marketing

 

We assist brands to develop practical protocol for the brand's marketing use, identify unique selling points of the products which can apply to the market, discover the channel requirement for further messaging development on the whole set of marketing materials, come up with product architecture and packaging architecture. We can assist our clients to come up with marketing mix, or more specifically, brand/product launch strategy, annual marketing plan, etc.. We offer:

    • Marketing goal setting
    • Product unique selling point identification and product architecture
    • Packaging architecture
    • Price scenario
    • Channel identification and channel strategy
    • Launch strategy
    • Annual marketing plan

     

     

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